Driving value through strategy, innovation, and compelling storylines.
Here is just a sample of recent projects:
Innovation program design
Authored a series of innovation “how-to” e-books and collaborated with leaders to design their ground-breaking innovation program, to unleash new ideas, products, and value.
B2B Content Marketing
Created custom, engaging e-books and timely whitepapers on vital topics, utilizing proprietary surveys, customer insights, and executive interviews.
Customer journey mapping
Leveraged industry expertise and fresh customer trends to create auto claims journey maps and B2B marketing content.
New Business model design
Conducted detailed risk pricing analysis and collaborated with leadership on new insurance business models for future revenue streams.
B2B content Marketing
Developed a series of original SEO content marketing articles on customer and competitive trends for B2B
“smart e-payments” platform.